Developing The Brand
Beyond Relations hired Ignition to help successfully position their new software WorkFlo. At it’s core, WorkFlo is software to help companies track their manufacturing process from beginning to end, ensuring that no steps get missed. Ignition developed the brand identity and the message “Work Smarter” to communicated that it’s a better way to do what you’re doing. We then produced the marketing materials necessary to launch the new brand nationwide.
Extending The Brand
Once the logo and brand standards were finalized, the next step was to develop an identity system for sub-branding as new modules and extensions of the core software became available.
Positioning The Brand
Finally, we got to work on messaging and visuals that would resonate effectively with their target audiences. The full rebrand included a new website, trade booth graphics, give-away items, and the usual corporate collateral.
WorkFlo was ultimately unveiled during the client's largest industry trade event which gave them maximum exposure to a captive audience.
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