Client: RACVB (Rockford Area Convention & Visitor’s Bureau)

Title: Rockin’ Summer Campaign

Story: Ignition Studio worked closely with the RACVB marketing team to develop a new theme for the 2006 Rockin’ Summer campaign. The result was “Kick Up the Fun”, a message that communicates fun and excitement to a wide range of demographic groups. The campaign consists of several components including a widely-circulated newspaper insert to Rockford and the surrounding region. To create ongoing enthusiasm throughout the campaign, we are designing intermittent direct mail postcards as well as printed advertisements. The entire effort will center on a brand new website which will offer event and activity details and updates throughout the summer months.


--> Go to the Rockin' Summer website