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Hand Tools Product Launch

Greenlee extends product line and extends its brand along with it. Ignition successfuly helped Greenlee launch a complete line of hand tools from custom messaging, sales and marketing kits, catalogs, distributor & sales incentive programs, in-store merchandising & P.O.P. to a national trade advertising program.

This campaign is one of the largest and most successful product launches in Greenlee's 145 year history. Careful thought went into every aspect of the campaign beginning with the core message, "Made For The Trade". This message speaks very specifically to the electrical contractor (Greenlee's already established sales channel) and positions Greenlee to gain additional product placement and promotions within the home improvement superstores such as Home Depot and Lowe's.

We are actively planning future phases of the hand tools initiative including a variety of in-store pomotional concepts as well as cross-vendor incentives designed to increase retail and distributor sales.