
Printed from: http://www.ignition-studio.com/clients/pages/index.cfm?id=23
Date/Time: Fri, 10 Sep 2010 6:49:24 AM GMT-07:00


Riis Borg Construction is a Chicago-based construction company that specializes in the "unique build". Architects and other organizations in the greater-Chicago area seek Riis Borg because they can pull off the "Oh My Gosh's" and "How'd They Do That's"...the message that Ignition developed and is implementing through a variety of marketing mediums.
Success is measured at Riis Borg by the amount of "Oh My Gosh's" and the "How'd They Do That's". That's the message we hammered home through a variety of marketing channels designed towards architects and other regional organizations. Our efforts produced double-digit responses through a combination of direct mail, email blasts and regional ads tied together by a free gift promotion.
We worked with the Riis Borg marketing team to design a site that matched some of their pre-existing sales and marketing tools. The result was a site that is easy to navigate and clearly communicates the types of projects Riis Borg is selected for.