Printed from: http://www.ignition-studio.com/clients/pages/index.cfm?id=11
Date/Time: Wed, 08 Sep 2010 5:34:14 AM GMT-07:00
Greenlee Textron Inc.
Greenlee is one of the most respected and trusted source for professional grade tools when it comes to installing wire and cable - from holemaking and bending to testing and measurement. Ignition is an integral part of their marketing team in sustaining their brand through national ad programs, merchandising, promotions and much more.
2009 National Advertising Campaign
2009 brought on a new, contractor-friendly ad design for Greenlee. Our goal was to not only improve on the existing design, but reduce the mass amounts of technical copy common to previous ad campaigns. The result was a testimonial-based design that visually supported other marketing materials and upheld Greenlee's brand.
Catalog Development
Ignition supports Greenlee's marketing team through the design and development of product catalogs. Books include the full line product catalog as well as product line specific mini catalogs as needed.
DeWalt Jobsite Storage Launch
Through Greenlee, Ignition was able to design a complete product launch campaign for DeWalt's line of jobsite storage solutions.
Hand Tools Campaign for Lowe's
In 2009, Greenlee capitalized on an opportunity to extend their product line-up within the Lowe's Home Improvement Centers. Ignition developed concepts to promote Greenlee within Lowe's from merchandising, in-store promotions, packaging and a product launch kit.
Hand Tools Product Launch
Greenlee extends product line and extends its brand along with it. The premier source for professional tools and equipment for electrical contractors partners with Ignition to launch a complete line of hand tools from custom messaging, sales and marketing kits, catalogs, distributor & sales incentive programs, in-store merchandising & P.O.P. to a national trade advertising program.
Lowe's Merchandising Design
Ignition helped Greenlee create a merchandising rendering that would help support a line review with the Lowe's Home Improvement merchants. Our renderings portrayed a Greenlee-dominated display that included a comprehensive assortment of products and product categories.
Product & Application Photography
Greenlee relies on Ignition for a variety of photography needs - from on-location to more controlled, in-studio sessions.
Tools of the Trade Ad Campaign
Ignition worked with Greenlee to develop a series of Lowe's-specific ad designs to reach the professional contractor and major DIY customer.
Video Development
Includes a variety of video samples, from marketing to product demonstration to instructional.
